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COURSE INFORMATION

INTRODUCTION TO BUSINESS


Course Overview
The course, emcompassing eleven chapters, aims at equipping learners with basic marketing knowledge such as marketing environment, consumer and buyer behavior, segmentation, targeting and positioning, market research, products, branding, and packaging, pricing strategies, distribution, marketing communications and promotional tools, International marketing, and so on.

Course Materials
- Main tetbooks:
[1]. The Staff of Entrepreneur Media, [2015], Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need, Entrepreneur Press, USA.
- Reference books
[2]. Butler, D., [2006], Enterprise Planning and Development: Small Business Start-up, Survival and Development, Elsevier Ltd, USA.
[3]. America’s SBDC Illinois, [2013], The Plan: A step-by-step Business Plan Workbook, State of Illinois, USA.
[4]. Butler, D., [2000], Business Planning, Butterworth-Heinemann, Oxford.
[5]. Anonymous, [2012], Modern Management of Small Businesses (v. 1.0), ngày truy cập 28/7/2016 từ http://2012books.lardbucket.org/

Course Assessment

Assessment 1 (10%) - Mini-test (Reading)

Assessment 2 (20%)
- Attendance, classroom activities and/or e-learning, & presentation
- Attendance (2 pts.): 1 absence: - 0.4 pt. (with apology/ coming late/ leaving early: - 0.2 pt.); 5 absences: - 2 pts; 6 or more absences: ineligible for the final exam
- Classroom activities and/or e-learning (3 pts.)
- Presentation (5 pts.)

Assessment 3 (Mid-term test - 20%) - Mini-test (Speaking)

Assessment 4 (Final exam - 50%) – Mini-project writing


Eligibility for the final exam

Students are required (1) to attend at least 80% of the classes, (2) to get access to the course e-learning system and complete at least 9 E-learning quizzes/ assignments, the average score of which must be 5 or above up to Week 13 of the course, (3) to actively participate in class activities and discussions, (4) to read the assigned materials before every class meeting, and (5) to complete all assignments on time.

Failure to comply with the requirements will mean ineligibility to sit for the final examination.

All the best with your studies!
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